China Development Trip

Hey Pashionistas!

Super exciting things are happening here at Pashion Footwear. Last week, CEO Haley and our amazing product development team adventured to China to meet with our manufacturers.

The trip was an outstanding success!

We were not only incredibly impressed with the quality of work from both of our factories – which comes as no surprise since they’ve worked with big names like Nike, Adidas, Steve Madden, American Eagle, Guess and GAP – but were pleased to see how excited they are to be working with our product. One of our factory VPs said that our convertible heel is the coolest footwear design he has seen to date! We are more confident than ever that the quality, style, and execution of our product will satisfy & please our wonderful customers…(i.e., soon to be YOU!)

WE CAN’T WAIT FOR LAUNCH THIS COMING JULY, 2018!

We’ve Moved!

We’ve finally expanded our team to the point that we needed an office upgrade…and we’re all moved in! We’re very excited to have secured our own corner office space within the SLO Hot House – allowing our team a more personal area to collaborate and work on all things footwear. If you’re in the SLO area, definitely stop by and check out the new digs!

The Pashion Family Has Grown!

We are incredibly excited to have recently grown the Pashion family by an amazing 8 new team members! With roles in marketing, finance, and more – our team is more well-rounded and prepared than ever before. We know that these fantastic new additions are going to pave the way for us to execute our upcoming July 1st launch to perfection! Welcome aboard Pashionistas!


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Get Pashionate Initiative – Video

Here at Pashion, we are incredibly passionate (haha!) about being a company by women, for women, and helping women. One way in which we plan on living our company mission is by launching our “Get Pashionate” initiative as part of our third line of Pashions, launching in the Spring of 2019. Buying shoes that are part of the initiative will result in a portion of the proceeds being donated to organizations supporting various women’s causes across the globe. Check out this video on the initiative below:

Welcome to the Team!

We are very excited to see the Pashion team growing by another two members! This quarter, we have brought on Madi Krasny – our new director of social media, and Cate Ryant – an administrative & legal assistant. Welcome aboard ladies!

Pashion Vlog: Launching on Instagram

Starting on January 30th, 2018, the Pashion team will be posting weekly Vlog-Style videos through our Instagram account. If you aren’t already following us on Instagram, click HERE … you don’t want to miss out on this cool new way to keep up with the Pashion Team and see the behind-the-scenes life of a fashiontech startup.

Pashion Footwear – Insiders

Have you ever wanted to have your opinions voiced, heard, and realized about the kinds of heels you buy? This is your chance!

Here at Pashion, we care about YOU – our fabulous Pashionistas – and want to make sure our convertible heels are everything you want them to be. Members of this Facebook group will get access to exclusive insider’s information, opportunities to vote for new styles/colors, first view of our innovative products, and even some *great discounts*!!! Thank you for joining the Pashion family…we look forward to sharing bits of our journey with you!

To request to join the Pashion Footwear Insiders Facebook Page, click Here.

Values & Mission

Pashion Footwear is a company created BY WOMEN, FOR WOMEN. For too many decades, society has dictated how women should live, think, feel and dress…perhaps that is why high heels as they *uncomfortably* are today have been allowed to exist without improvements for so long. With an all female founding team, we know firsthand the needs and desires of our consumers – and we can’t wait to provide you with the ultimate solution to the high heel pain we have endured for FAR too long. Our #PASHIONISTAS will never again have to sacrifice practicality and comfort for fashion. Your shoes can finally do it all…just. like. YOU.

We are excited to announce the first way in which we plan to exemplify our values and live our mission. Our third line of Pashions will be known as the “Get Pashionate” Collection, in which each heel design will be color-coordinated to a specific women’s cause across the globe. A portion of the proceeds from each sale of that heel will be donated to an organization supporting that cause. The first four organizations we would like to support are the Domestic Violence Awareness Project, the National Breast Cancer Foundation, the CARE Organization, andPlanned Parenthood. We are looking forward to giving back to the amazing women of the world.

Make sure to sign up for updates on our launch. We are getting closer each and every day to getting these empowering heels onto your feet – and you don’t want to miss out!

Happy New Year!

We here at Pashion Footwear could not be more excited for all 2018 has in store. 2017 was an incredible year for us, with our victory at Innovation Quest, an incredible summer in the SLO Hot House Accelerator, starting out in the Incubator program and all other accomplishments in between. We are entering 2018 with our Seed Round already halfway funded after two months, our manufacturer hard at work creating our first salesman samples, and a team that is fired up and ready to take the world by storm.

Want to keep up with our journey as we move into the new year? Be sure to subscribe to this blog for email updates using the form below, as well as follow us on Instagram and Facebook. As always, we can’t wait to get our revolutionary convertible heels onto feet near you as soon as possible.