Get Pashionate Initiative – Video

Here at Pashion, we are incredibly passionate (haha!) about being a company by women, for women, and helping women. One way in which we plan on living our company mission is by launching our “Get Pashionate” initiative as part of our third line of Pashions, launching in the Spring of 2019. Buying shoes that are part of the initiative will result in a portion of the proceeds being donated to organizations supporting various women’s causes across the globe. Check out this video on the initiative below:

Welcome to the Team!

We are very excited to see the Pashion team growing by another two members! This quarter, we have brought on Madi Krasny – our new director of social media, and Cate Ryant – an administrative & legal assistant. Welcome aboard ladies!

Pashion Vlog: Launching on Instagram

Starting on January 30th, 2018, the Pashion team will be posting weekly Vlog-Style videos through our Instagram account. If you aren’t already following us on Instagram, click HERE … you don’t want to miss out on this cool new way to keep up with the Pashion Team and see the behind-the-scenes life of a fashiontech startup.

Pashion Footwear – Insiders

Have you ever wanted to have your opinions voiced, heard, and realized about the kinds of heels you buy? This is your chance!

Here at Pashion, we care about YOU – our fabulous Pashionistas – and want to make sure our convertible heels are everything you want them to be. Members of this Facebook group will get access to exclusive insider’s information, opportunities to vote for new styles/colors, first view of our innovative products, and even some *great discounts*!!! Thank you for joining the Pashion family…we look forward to sharing bits of our journey with you!

To request to join the Pashion Footwear Insiders Facebook Page, click Here.

Values & Mission

Pashion Footwear is a company created BY WOMEN, FOR WOMEN. For too many decades, society has dictated how women should live, think, feel and dress…perhaps that is why high heels as they *uncomfortably* are today have been allowed to exist without improvements for so long. With an all female founding team, we know firsthand the needs and desires of our consumers – and we can’t wait to provide you with the ultimate solution to the high heel pain we have endured for FAR too long. Our #PASHIONISTAS will never again have to sacrifice practicality and comfort for fashion. Your shoes can finally do it all…just. like. YOU.

We are excited to announce the first way in which we plan to exemplify our values and live our mission. Our third line of Pashions will be known as the “Get Pashionate” Collection, in which each heel design will be color-coordinated to a specific women’s cause across the globe. A portion of the proceeds from each sale of that heel will be donated to an organization supporting that cause. The first four organizations we would like to support are the Domestic Violence Awareness Project, the National Breast Cancer Foundation, the CARE Organization, andPlanned Parenthood. We are looking forward to giving back to the amazing women of the world.

Make sure to sign up for updates on our launch. We are getting closer each and every day to getting these empowering heels onto your feet – and you don’t want to miss out!

Happy New Year!

We here at Pashion Footwear could not be more excited for all 2018 has in store. 2017 was an incredible year for us, with our victory at Innovation Quest, an incredible summer in the SLO Hot House Accelerator, starting out in the Incubator program and all other accomplishments in between. We are entering 2018 with our Seed Round already halfway funded after two months, our manufacturer hard at work creating our first salesman samples, and a team that is fired up and ready to take the world by storm.

Want to keep up with our journey as we move into the new year? Be sure to subscribe to this blog for email updates using the form below, as well as follow us on Instagram and Facebook. As always, we can’t wait to get our revolutionary convertible heels onto feet near you as soon as possible.

The Life of a Student Entrepreneur

Have you ever wondered what it would be like to start a company as a full-time student? Well, our amazing Co-Founding team has done just that! Our CEO, Haley, recently wrote an article for Cal Poly Magazine about her experience as a student entrepreneur, and we’d love to have you check it out! Read the article and see the video of Haley’s first elevator pitch (the one that started it all!) HERE!

Our Family Just Got a Little Bigger!

After several applications and interviews, we are so excited to announce three new additions to the Pashion team! These girl bosses truly impressed us and we know you will all love them just as much!

Skylar Crumbley is a fourth year business major at Cal Poly with a concentration in marketing, and she has a double minor in psychology and integrated marketing communications. She has been hired to take charge of our marketing department. Skylar says, “I’m so excited to be on this team and see Pashion flourish.”

Shae Langley is also a fourth year business major at Cal Poly, and she is concentrating in finance. She has a minor in Spanish (olé!) and plays rugby! Shae has been hired on to take care of the company’s finances. She says she is looking forward to watching Pashion grow and is happy to be working with an amazing group of people.

Jenna Nulty is a fourth year at Cal Poly majoring in graphic communications with a concentration in design reproduction technology and a minor in psychology. Jenna will be in charge of Pashion’s web, package, and graphic design. She is most excited to help change the footwear industry and learn as much as possible.

We are so fortunate to have such hard working and impressive ladies on this team! We can’t wait to see what they will accomplish. Welcome aboard Pashionistas!

Happy One Year!

One year ago on October 4th, our CEO Haley pitched her idea for an adaptable high heel for the first time in order to become an official Cal Poly Hatchery Company. Armed with packets of research on the market and concept, she was accepted on the spot. In the 365 days since, the team of one has grown to a dynamic C Corporation comprised of 10 hard-working innovators, with a patent-pending technology and badass wearable prototype ready to take into a Series A financing round. We can’t wait to see what the next year will bring!

Please sign up to stay up-to-date on our anticipated launch date!

Demo Day!

On September 8th, our Founder and CEO, Haley Pavone, presented the Pashion Footwear product and business model live for the first time. Pitching to a room full of 300 potential investors, it was an incredible opportunity to spread word of Pashion like never before.

The pitch went of without a hitch, including a first peek at some of our launch designs and adaptable technology, as well as a surprise wearable prototype demo! Having only received the 3D-printed wearable prototypes 48 hours before, Pavone daringly wore them out on stage…where they performed perfectly and earned Pashion a standing ovation from the crowd. It was a true testament to Pashion’s technical design execution to have a wearable model hold up for a ten minute pitch even in the entirely wrong materials!

We were able to formally announce the beginning of our first fundraising round, network with several investors, and have a simply fantastic time. Just a little under a year into this company, we know that Demo Day was a major stepping stone for us into the much larger future for Pashion Footwear.

You can check out the full video of the presentation HERE.

Be sure to stay tuned for updates on our launch, and follow along with our story both here and on social media!