Signature Marketing with Pashion Footwear!

By Ariana Burton

Hey Pashionistas!  

We are so excited to share with you that the Pashion Footwear team has been hard at work creating new content to display each of the shoes' colors, styles, and more!  

However, Pashion Footwear is striving to take a different angle with its advertising.  Instead of branding the Pashion Footwear image and company mission with a certain type of model or specific style, Pashion Footwear has been designing each of its photo and video campaigns to include just the footwear.   

Photo and video shoot

Photo and video shoot

Each of the videos and photographs from Pashion Footwear's most recent shoot are aimed and focused on the most important part of the content - the shoes!  Pashion Footwear believes shoes that empower women by adapting to their lives can be applicable to anyone, and should be!  Pashion Footwear's signature marketing targets waist-down images to allow any viewer to relate with the lifestyle of the model, rather than the model herself.

Thank all of you Pashionistas for your support - we can't wait to keep you updated on our spring/summer orders coming soon, and to put out the new content!