The Pashion Dream Becomes A Reality

By Haley Pavone

Hey Pashionistas!

This past weekend our CEO, Haley Pavone, walked for her graduation ceremony from Cal Poly in her very own Pashion Footwear heels.  It was a surreal moment to say the least; Haley has been creating and developing Pashion Footwear since her sophomore year of college, and has done so while being a full time student at the university.  Now, the ultimate reward has arrived (literally!) as the Pashion Footwear samples came in on Friday, and she got to wear them for her graduation on Saturday.

Haley has worked tirelessly to achieve her dream, and has built an amazing team of driven people to help her achieve it.  She never gave up when challenges arose, and is now able to share with others the amazing convertible heels that she created, developed, and made into a reality.

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Pashion Footwear’s Marketing Coordinator, Maddie McPhail, says “Haley is the most driven, compassionate, and empowering person to be around - her attitude instills an immediate confidence in everyone she’s working with.  She is also one of the most caring and positive people I’ve met. For these reasons, and many more, Haley is both a boss and a best friend to most of the people at Pashion Footwear, including myself.”

The samples looked beautiful when they arrived, and we cannot wait to share them with all of our pashionistas at our upcoming events prior to our launch on July 1st:

  • June 28th: Farmers Market Booth 6-8pm
  • June 30th: Launch Party at Avanti 5-7pm

Once the samples arrived, the Pashion team took them to San Francisco and other locations to start shooting footage for the Kickstarter commercial - keep an eye out for that coming soon!

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We hope to see you at both of our upcoming events, and can’t wait until you can officially start ordering Pashion heels in less than 2 weeks!