What is Kickstarter?

What is Kickstarter?

By Madeline McPhail

Hey Pashionistas!

It’s been almost a week since Pashion Footwear officially launched on Kickstarter, and we are nearly 30% funded!  Thank you all for your continuing support and your help spreading the word about the world’s first convertible heels!

Many of you have asked about Kickstarter, so we thought we’d give you a breakdown of exactly what Kickstarter is, how it works, and steps to help you order your Pashion heels!  

What is Kickstarter?

“Kickstarter helps artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality. To date, tens of thousands of creative projects — big and small — have come to life with the support of the Kickstarter community.”

How Does Kickstarter Work?

Kickstarter is a website that provides entrepreneurs with a platform to spread their message, share their mission, and gain funding and support.  Anyone can access Kickstarter to make a pledge to projects they want to support. Kickstarter is often used by companies that are just starting out and want to gain brand awareness as well as funding.  

“Since our launch, on April 28, 2009, 15 million people have backed a project, $3.8 billion has been pledged, and 146,720 projects have been successfully funded.”

Steps to Order Your Pashion Heels:

We outlined the steps for you to order your Pashion heels - feel free to send this to your friends to make their Kickstarter experience even more convenient. 

Step 1: Go to www.kickstarter.com

Step 2: Search “Pashion Footwear” and click on our project page.

Turn high heels into flats on the fly

Step 3: Click “Back This Project,” highlighted in green, on the right of your screen.

data Screen Shot

Step 4: Choose your backing option.

support this project screen shot

Step 5: Confirm your backing option with your payment information.  

kickstarter screenshot

Step 6: Go to our project page and select “Pick Your Style.”

pick your styles screenshot

Step 7: Confirm your details and pick the style of heels that you want to order on our pre-order google form!  

pashion footwear pre-order form


Yep - It’s that easy!  

We hope these steps provided you with some clarification on Kickstarter; we completely understand that many people have not used it before.  Thank you so much for your support of our team, our dream, and of course - our convertible heels. We look forward to delivering your first pairs of Pashions this coming winter!