About Us

About Us

#Pashionistas!

So, you already know that Pashion is a fashiontech startup creating the world’s first fully convertible heel. But who’s behind the idea? What’s our story? Great questions – you’ve come to the right place.

The Idea is Born

Pashion Footwear got its start when Founder Haley Pavone suffered a high-heel related injury at her sorority spring formal in 2016. As a consequence of abandoning heels to break out her barefoot {& totally killer} dance moves, she was impaled through the toe by another woman’s stiletto. YIKES!!! Haley quickly realized that although not all women have necessarily experienced something as extreme as impalement, each and every woman in her life had a story revolving around the pain, inconvenience, and injuries associated with high heels. A trained entrepreneur, Haley saw an opportunity to make heels way more practical…through the creation of the world’s first fully convertible high heel. 

The Idea is Born
Journey Begins

While still a full time college student, Haley began developing Pashion with a focus on both business plan excellence and optimal product performance. Throughout her junior year of college, she pitched the Pashion idea to win the two innovation-based competitions hosted on her college campus - Cal Poly SLO. The victories earned the team $26,500 in equity-free funding, propelling them through their first prototypes and securing Pashion Footwear a spot in the Cal Poly Hot House Summer Accelerator class of 2017. The three months spent in the accelerator proved to be a major turning point for the company, during which the first team members were hired, wearable 3D-printed prototypes were created, a provisional utility patent was filed on the technology, a manufacturer was signed and the company formally incorporated.



Journey Begins
The Here & Now

Now, the team has grown to a proud family of #Pashionistas - who are a unique mix of both experienced footwear experts and ambitious student entrepreneurs. We are all hard at work bringing these convertible shoes to feet near you A.S.A.P - with our Kickstarter launch set for July 1st, 2018.

Want to stay up to date with everything the team is working on? Make sure you’re following us on our social accounts, and check back here regularly for product updates!


 


 


The Here & Now