Our Story

Pashion Footwear began one evening when our founder, Haley Pavone, ditched her painful heels to head onto a dance floor, and another woman's stiletto came down on her foot. 

Her dilemma immediately raised a question: why should women constantly be choosing between being stuck in heels or ending up barefoot? Or having to pack backup shoes? Or have to stop wearing heels altogether?!

Why couldn’t a high heel just become a comfortable flat? Turns out, they could.

Industry experts told her it was impossible – so she spent the next two and a half years on research, engineering, and testing anyway. In 2019, Pashion Footwear launched, and the rest was history. Rather, a revolution against footwear history.
 

The Convertible Heel

We made Pashions to work for every step of a woman’s day, week, life. A Pashion shoe goes from heel to flat in seconds. Swap in a different Heel Kit and the same pair takes on a new height or style to fit any outfit or occasion.

Crafted with a patented removable heel and Stelo™ support system, cushioned soles made of sneaker-grade materials, and designs both timeless and trendy, Pashions bridge the gap between fashion and function.

Because you deserve a shoe that keeps up with you, from 8 a.m. commute to 3 p.m. meeting to 6 p.m. errands before date night – and a weekend wedding three days later.

“Women do it all, now their shoes do, too.” - Haley Pavone / CEO + Founder

Ten Years Later

Reinventing the heel is no quick feat. Since founding Pashion in 2016, Haley has taken the brand on a journey of a lifetime: securing patents and trademarks for an entirely new shoe category, pitching Pashion on ABC's Shark Tank, growing our offerings from three silhouettes to over 30, and amassing a customer base of 100,000+ women who have become convertible heel converts.

High heels went about 200 years without a real update. We're glad to be the ones who finally gave them one. Find your pair at HERE.