No, they aren't! You'll want to make sure to grab the correct Starter Kit code from that bundle's page to get your discount. (i.e. Use code COALBASICS at checkout to get your 15% OFF the Coal Starter Kit bundle)

P.S. Bundle discounts cannot be combined with other offers nor used retroactively.

Yes, but you have plenty of flexibility within each Starter Kit! You can pick any products you'd like within each designated bundle step section (i.e. it's up to you if you want a strappy Sandal or closed-toe D'Orsay, if you want the 3" or 4" Heel Kits, etc.), but you will need to choose from the Shoemmelier-suggested options to get your discount.