Hello! Nikkole here for another blog takeover. Today I am sharing some of the behind the scenes of our Fall 2024 photoshoot.
Of course, fall brings cooler weather and more closed-toe options. This fall was quite exciting as we were releasing more round-toe styles (after so much demand) and bringing back an old fave, the Jocelyn.
While there were a lot of Coal and Latte styles, we had a bit of fun with some Snakeskin and Tweed moments, as well as new metallics and flares.
When it came to the photoshoot and overall campaign, I really wanted to make it feel like quintessential autumn (which is quite hard given we usually shoot in the middle of California summer!). When I think of fall, my mind automatically goes to the East Coast (where they actually have seasons) and to nostalgic, cozy memories. This year I couldn’t get the movie “You’ve Got Mail” out of my mind. Like, what a perfect fall romcom?!
So we ran with that, leaning into the feeling of a modern city with nostalgic elements of the 90s/00s — think Gossip Girl, Sex and the City, Gilmore Girls, etc. HELLO, FALL!
THE LOCATION
We shot our fall collection at two locations: a DTLA rooftop (to get that NYC city vibe) and a charming studio apartment that Carrie Bradshaw would’ve totally written from.
OUTFIT PLANNING
Getting the vibes right often comes down to styling our Pashions in the perfect outfits. This season, we pulled a lot from Abercrombie and Nordstrom. Here’s a glimpse at how we styled our Pashion models for the shoot, and you can always check out more fall styling inspo HERE!
MAKING IT ALL COME TO LIFE
Once all the planning fell into place, our Pashion team, photographer, HMU artist, and models got together and brought our Fall ‘24 collection to life — and had a blast all the while. We hope you had just as much fun following along with (and shopping!) the drops!
And that’s a wrap on Fall ‘24, out now!
SHOP THE FALL COLLECTION
We shot our fall collection at two locations: a DTLA rooftop (to get that NYC city vibe) and a charming studio apartment that Carrie Bradshaw would’ve totally written from.
OUTFIT PLANNINGGetting the vibes right often comes down to styling our Pashions in the perfect outfits. This season, we pulled a lot from Abercrombie and Nordstrom. Here’s a glimpse at how we styled our Pashion models for the shoot, and you can always check out more fall styling inspo HERE!
MAKING IT ALL COME TO LIFE
Once all the planning fell into place, our Pashion team, photographer, HMU artist, and models got together and brought our Fall ‘24 collection to life — and had a blast all the while. We hope you had just as much fun following along with (and shopping!) the drops!
And that’s a wrap on Fall ‘24, out now!
SHOP THE FALL COLLECTION