Nikkole (Pashion’s Content Manager!) here again to give you a ‘lil behind-the-scenes look at all things Summer ’25! There just might be a few teasers of unreleased styles, too…
T H E V I B E S
CROSS-COUNTRY ROADTRIP, BABY! Our team loves a classic summer roadtrip—windows down, beautiful views, favorite tunes blasting from the radio—so we decided to set off on a journey from coast to coast this season to bring you all of those vibes in shoe form.
From hot-rod reds and farmers market fruits, to classic American denim looks and slip-on Slides to make warm-weather dressing simple and easy, we tapped into everything summer offers in this collection campaign, from location to heel kits.
T H E L O C A T I O N
Back to our roots, but with a beachy twist! If you know you know: Pashion Footwear started in San Luis Obispo, California... so we took to the seaside cities surrounding the area to get that cool coastal vibe. Our main locale? The cutest motel, Pacific Motel, in our local surf town of Cayucos!
O U T F I T P L A N N I N G
Three words: easy, breezy, CUTE. We went for cool girl essentials (crisp summer dresses + classic denim) with a hint of fresh picked pops of color... everything summer should be!
L I G H T S , C A M E R A , A C T I O N.
After plenty of planning, our incredible photoshoot team headed to set to bring Summer to life! Now that we’ve set off on the roadtrip of a lifetime, it’s time to get shopping for your next summer adventure...
P.S. We’re not going from west coast to east coast for nothing... the journey just might be continuing into Fall ‘25!
BROWSE THE SUMMER SHOP
